The next time you overhear a friend or coworker chattering excitedly about SOHO, don’t assume that they are talking about New York. In today’s business world SOHO refers to "Small Office/Home Office," one of today’s biggest explosions in the world economy. The home-based business (the next frontier) has been born out of necessity. In an era when large corporations can only think of "downsizing" and "reengineering," what are your options? There is no longer any security in the corporate world.
Your choices are usually limited: find a lucrative niche in the small business world, or stand in line for a charitable handout from family/friends or a degrading unemployment check from the government, or accept a cut in pay and benefits. We were taught from an early age to give 9 hours work for 8 hours pay, and we still support that work ethic. Today’s problem is that large companies have no loyalty to the employees. Their only loyalty is to company profits. When it’s time to cut costs and increase profits they just lay you off.
Your life is turned upside down because you have no control over your future. These decisions are made behind closed doors by someone who has no idea of the quality of your work or the extra time you gave the company without requesting overtime. They don’t know about your family’s life: they don’t understand that you just put braces on your child’s teeth and now have to pay for them. This "decision maker’s" job is to be impersonal and unbiased in all areas except for the company’s "best interests." In other words: YOU REALLY DON’T MATTER TO THEM!
In his book "How To Get
Rich", J. Paul Getty’s first rule for success was: "You must be in business
for yourself. You’ll never get rich working for someone else." This partly
explains why someone starts a new home-based business in the United States
of America every 10 seconds. In the past 14 years alone, the number of
home-based businesses in the United States have grown from 6 million to
32 million with no slow down in sight. In fact, an estimated 8,493 new
home businesses open every day in the United States alone!
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